Online Video Advertising
The first video ad was published on July 1, 1941 during a baseball game on a local New York TV channel. It took 58 more years (1999) for the first live steaming of Victoria’s Secret fashion show which caused servers to crash due to the 1.5 million online viewers.
Today, according to comScore, 45.4% of internet users who view at least one video online over the course of a month.
The technology has made online video extremely accessible and with high quality.
Online video is undoubtedly changing the way audiences engage with content.
It is only natural for the video advertising to boom. Brands are starting to shift their advertising budgets away from traditional TV commercials to online video ads.
Unlike TV commercials, online video ads are interactive. The user might be able to skip the ads, pause it, and proceed to the advertiser’s website. The user can share or like the video and help the video become viral.
Youtube attracted the most unique visits per month (800 million), making it the #1 video site. It has become a highly effective venue for accessing massive audiences through online advertising. There are over 1 billion unique visits to YouTube each month with visitors watching over six billion hours of video.
YouTube advertising allows us use precision targeting based on demographics, location, interests, viewing devices and even time of day to ensure that your message gets in front of the right people.
Facebook is another great online video advertising platform. Facebook has 1.44 billion users and it enables advertisers to efficiently segment their target audience. Facebook videos accrue more than 4 billion views a day and recently offers extra ways to advertise on video.
Last but not least, the programmatic video advertising. Utilizing the real-time marketplace for the buying of digital video advertising. By using demand side platforms the technology allow us to reach precise audiences at scale, reduce waste and improve performance.
For more information on online video advertising, please contact us