Organic search results refers to the genuine search results on search engine results pages that appear because of their relevance to the search terms. The search engine bot scans the web and indexes the content of websites. Once the user uses the search engine, the search engine’s pulls its pre-calculated result page based on its algorithm. The goal of any search engine is to provide the user with most relevant and valuable result.
Search engines optimization (SEO) process is done in order to promote the client’s site to rank high on the search engine’s result page for specific search terms (keywords).
The search engine optimization consist three main key elements:
- Content – providing high value content related to the searched keyword.
- Technical – making the website easy to load, navigate, read and index.
- Referrers – have high quality, relevant links and social media signals pointing to the promoted website.
For more information on organic search, please contact us